Sunday, May 29, 2016

Search Appearance - Kinh nghiệm hiển thị giao diện google qua từ khóa



  1. Title 
  2. How to influence
    Write informative, relevant descriptions in the HTML title tag for each webpage. Learn more.
    In Search Console
    Use the HTML Improvements feature to help optimize the title tags on your site.


  3. Snippet
  4. How to influence
    Provide an accurate, succinct summary of the page’s content in its meta description tag. Write informative and relevant content for the page's body. Learn more.
    In Webmasters Tools
    Use the HTML Improvements feature to help optimize the meta descriptions on your site.


  5. Sitelinks
  6. How to influence
    Sitelinks are generated algorithmically depending on the website and the user query. You can’t “activate” sitelinks. Learn more.
    In Search Console
    If you don't want a page to appear as a sitelink, you can demote it in the Sitelinks feature.


  7. Search within a site 
  8. The search box is triggered algorithmically based on the website and the user query — we display it when we think it might help the user refine their search. Learn more.

  9. URL
  10. How to influence Organize your webpages in a logical structure. Learn more.
    You may also want to consider using breadcrumbs.
    In Search Console
    The URL parameters feature allows you to give Google information about how to handle URLs containing specific parameters. Learn more.


  11. Event - Rich Snippet
  12. How to influence
    Mark up the relevant parts of your webpages to help us understand your content. Learn more.
    In Search Console
    Use Data Highlighter to tag your event data. Check the Structured Data dashboard to see if your marked up content has been crawled.


  13. Breadcrumbs
  14. How to influence
    Mark up the content in the body of your webpages. Learn more.
    In Webmasters Tools
    Check the Site Navigation Element part of the Structured Data dashboard to see if your marked up content has been crawled.




  15. Product - Ruch Snippet
  16. How to influence
    Mark up the relevant parts of your webpages to help us understand your content. Learn more.
    In Search Console
    Check the Structured Data dashboard to see if your marked up content has been crawled.


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