- Title How to influence
- Snippet How to influence
- Sitelinks How to influence
- Search within a site The search box is triggered algorithmically based on the website and the user query — we display it when we think it might help the user refine their search. Learn more.
- URL How to influence Organize your webpages in a logical structure. Learn more.
- Event - Rich Snippet How to influence
- Breadcrumbs How to influence
- Product - Ruch Snippet How to influence
Write informative, relevant descriptions in the HTML title tag for each webpage. Learn more.
In Search Console
Use the HTML Improvements feature to help optimize the title tags on your site.
Provide an accurate, succinct summary of the page’s content in its meta description tag. Write informative and relevant content for the page's body. Learn more.
In Webmasters Tools
Use the HTML Improvements feature to help optimize the meta descriptions on your site.
Sitelinks are generated algorithmically depending on the website and the user query. You can’t “activate” sitelinks. Learn more.
In Search Console
If you don't want a page to appear as a sitelink, you can demote it in the Sitelinks feature.
You may also want to consider using breadcrumbs.
In Search Console
The URL parameters feature allows you to give Google information about how to handle URLs containing specific parameters. Learn more.
Mark up the relevant parts of your webpages to help us understand your content. Learn more.
In Search Console
Use Data Highlighter to tag your event data. Check the Structured Data dashboard to see if your marked up content has been crawled.
Mark up the content in the body of your webpages. Learn more.
In Webmasters Tools
Check the Site Navigation Element part of the Structured Data dashboard to see if your marked up content has been crawled.
Mark up the relevant parts of your webpages to help us understand your content. Learn more.
In Search Console
Check the Structured Data dashboard to see if your marked up content has been crawled.
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